About Me
Jeffrey Castellano is a Global Executive Design Director at IBM. He leads cross-functional teams to build products & transform brands. As a hybrid designer & developer, he's taken on various roles at nimble startups & Fortune 50 firms.
Jeffrey's technical research focuses on the relationship between sensory technology & nature. He uses XR, AI, & other emerging technologies to build vignette experiences. Jeffrey speaks at various festivals & regularly contributes to art / tech programs. He holds a degree from The Cooper Union, & is the digital chair for the Global Fine Art Awards.
Strategy
Experience: Cross-bred business strategy & creative development to generate double digit growth YoY for startups & Fortune 500 companies. Authored digital process and framework. Led creative strategy at multiple organizations.
Deliverables: Business & Creative Strategy, Growth Oriented Offering Development
Capabilities: Discovery / Data Collection / Mission Understanding / Brand Analysis / Algorithm Sourcing / SWOT / Threat Identification
Design
Experience: Design executive bridging XD and storytelling. Spearheaded new brands to market & reinvented creative practice at iconic companies. Headed UX, creative, & digital design groups while mentoring emerging creative leaders.
Deliverables: Design Thinking, UX Materials, Brand Storytelling, User Research, Accessible UI
Capabilities: Figma / XD / Sketch / Unity3D / Photoshop, Illustrator, (Adobe CS) Cinema 4D / Vray / Premiere Pro / Final Cut Pro
Technology
Experience: Overseen development and production of large and small scale products. Product manager and creator of Inc 5000 recorded growth businesses. Over a decade of computer vision, natural language processing and machine learning development experience.
Frameworks/Tools: OpenGL, OpenCL, GLSL, React, Vue, NodeJS, Express, Unity3D, Three.js, PixiJS, D3, Arduino, Physical Computing, MaxMSP, XCode, Android Studio, Eclipse, OpenFrameworks, Processing
Languages: C / C++ / C# / Javascript / HTML5 / CSS / Swift (iOS) / Java (Android) / NodeJS / Python / R / PHP / Arduino / MaxMSP / Jitter / MongoDB / mySQL / Git / Grunt / Bash